Reinventing the Business
Model of the Online Economy

We build decentralized, permissionless and trustless protocols that enable best-of-class targeting and transparent performance reporting for businesses, while preserving consumers’ privacy without relying on regulation or goodwill of opaque platforms.
We create an ecosystem that is safer and fairer for both consumers and businesses.

As a company our only opportunity for meaningful positive impact lies in our ability to deliver on our mission.
We invest all of our resources in advancing it rather than on unrelated causes, however important they may be to each one of us personally.
We do this with a profound sense of responsibility towards our community, customers, investors, employees and society that guides us at all times.

An efficient usage of our funds is the key to building a sustainable and successful business.
This is a fundamental principle which we are committed to even at times when parties on yachts paid with VC money are the norm in the industry.
Capital is best spent in bringing in and retaining the best people, and providing them with tools that allow them to do their best work and advance our mission.

We are committed to creating an environment in which our employees know their time is used in the best way. Enjoying meaningful, high quality, family or personal time should not be mutually exclusive with “work”, nor a “balance” to strike.
We work hard while we work, but we disconnect not only often, but deeply.
Each one of those moments ought to be lived to its full extent.

“Removing the middleman” in the case of people-to-businesses marketplace is not a fad, it is a precondition to building a healthy and thriving ecosystem.
This guides us in the way we build our network: we favor decentralization, transparency and openness over intellectual property and corporate secrecy.